COMPANY ORIGIN
IDAi was founded in response to a crisis most organisations were unprepared for: the rapid and deliberate use of AI-generated synthetic media against real people.
We work across media, finance, banking, government, legal, and insurance protecting the individuals, institutions, and public figures operating within them, because these are the sectors where identity is a high-value target and the consequences of impersonation are severe.
Our founding team brings together deep expertise in artificial intelligence, commercial strategy, digital identity, and deepfake detection research; we are operators and pioneers who understand that technology is only as valuable as the outcomes it creates.
VISION STATEMENT
Our team brings together deep expertise in artificial intelligence, commercial strategy, and digital identity. We combine pioneering deepfake detection research, cutting-edge AI engineering, and decades of experience navigating complex, regulated industries. We are founders, researchers, and operators united by a single belief: that in a world of synthetic media, protecting identity is not a feature, it is a responsibility.
COMPANY VALUES
We exist to protect integrity, not to manage perception. Every decision we make is grounded in what is real and provable.
Deepfake harm compounds by the hour. Our systems are built for sub-5-minute detection and response, because waiting is not a strategy.
Our clients are human beings whose reputations, safety, and relationships depend on their identity remaining intact. We never lose sight of that.
In an era of synthetic media, trust must be earned through evidence. We build systems that make verification irrefutable.